Google Analytics will help you digitally get to know your clients – finding out how they got to your site, what they did. You can use analytics to determine what campaigns drive sales or leads and find out what content users value.
Use different tracking for different businesses:
- Content – frequent visitation
- Branding – encourage engagement, awareness
- Online info/support – quick info
- Lead generation – contact form submission
- Ecommerce – sales
Key definitions to use as you navigate Google Analytics.