Google Analytics will help you digitally get to know your clients – finding out how they got to your site, what they did. You can use analytics to determine what campaigns drive sales or leads and find out what content users value.
Use different tracking for different businesses:
Content – frequent visitation
Branding – encourage engagement, awareness
Online info/support – quick info
Lead generation – contact form submission
Ecommerce – sales
Key definitions to use as you navigate Google Analytics.