Acquisition reports help us define where we get the most engaged traffic. If we are using paid search strategies or other campaigns, these reports tell us what strategies offer us the most return on our investment.
You can set up custom campaigns to dial into each social or promotion you do. This is especially helpful if you want to see what Twitter campaign, for example, garnered the most interest.
Conversions are goals that you set up. Remember, different goals mean you track different results. You can set up multiple goals via your admin panel.